ARAN with a brand-new corporate identity

ARAN Holding GmbH and the ARAN Group present their brand new corporate identity. The new logo tells the story of our origins: it all began with the trade in building materials, quickly followed by waste management services – these two areas form the lighter-coloured ‘pillars’ of our history. The technology sector provided the ‘roof’ and rounded off our ‘house’. From that time on, all three business sectors contributed to our development – towards a broadly positioned group of companies and our vision of further growth and creating space for new ideas: this is what the open base of our triangle represents. At the same time, our triangular logo reflects our corporate structure with three divisions, in which our subsidiaries and affiliates form our basis and the ARAN holding company is the roof, symbolising unity and protection: the holding company as the parent company provides the framework and secure support for our subsidiaries and affiliates. Here, too, the subpage stands for openness, because we will continue to integrate new companies into our group and welcome them into our ‘ARAN’, our home. As before, we will rely on both new start-ups and takeovers as part of succession planning.